You’ve done the research. You’ve applied the suggested approach. You’re doing everything you’re supposed to do! So why isn’t it working?
Context. The dictionary defines context as the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.
In education, CONTEXT MATTERS. The only way to fully understand our work is to understand the setting in which we work. What might be part of our educational setting? Our school/district culture, our community perspectives, the resources we have, the politics in our area, etc. All of this paired with what we learn from research and trusted experts informs the decisions we make as leaders. If you’re blindly following a process or system, you might be finding that you’re trying to make a square peg go into a round hole.
Simply implementing “the thing” isn’t enough. We need to carefully consider the other factors at play to decide what is right for us. ELA teachers do this when they teach the “classics” - building historical context about the time during which the text was written. Understanding what was happening at the time helps us better understand the author’s message. The same is true for our work.
What might this look like in practice? I recently followed up with a client about the results of their district literacy curriculum audit. They shared that they were pursuing adopting a new literacy curriculum that better aligns to evidence-based practices. We discussed some of the options available, then used CONTEXT to narrow the focus. Which curriculum would provide texts that provide diverse experiences while also fitting within the community’s culture? Which curriculum is manageable given teachers’ planning time? Using questions like these, we were able to find a good fit and move forward.
Understanding our context makes us better decision-makers. Are you being a thoughtful leader?
Leadership Moves:
What does this mean for me?
Your context matters and not everything will be a good fit, even if it’s been proven to work elsewhere. Be a critical consumer on behalf of those you lead.
I also facilitated a discussion for The Reading League Cafe: May/June Journal Issue. The author of the article, Dr. Kay Wijekumar joined us to answer questions and deepen our understanding of it’s focus: Knowledge Acquisition and Transformation (KAT) Using Text Structures. You can learn more about The Reading League Journal here.
Where can we connect?Bold font shows events at which I'm presenting. NC CEC 40th Annual Conference | Learn more here 55th Annual North Carolina Reading Conference | Learn more here IMA Biennial Conference 2026 | Learn more here 2026 PaTTAN Literacy Symposium | Learn more here Get Engaged Coaching & Leadership Con 2026 | Learn more here
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